Question 1

Can I try to retain unsubscribing users?

Accepted Answer

Yes, but gently. Offer alternatives (less frequent emails, different topics) but always make full unsubscribe one click away. Aggressive retention tactics lead to spam complaints, which hurt your sender reputation.

Question 2

Should I ask why someone is unsubscribing?

Accepted Answer

Yes, but make it optional. A simple multiple-choice question (too many emails, not relevant, never signed up, other) gives you valuable data without creating friction.

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