Question 1

Does schema markup improve rankings?

Accepted Answer

Not directly, but rich results can significantly increase click-through rates, which indirectly improves SEO performance. Some rich results also take up more SERP real estate.

Question 2

How do I validate my schema markup?

Accepted Answer

Use Google's Rich Results Test or Schema Markup Validator to check your JSON-LD for errors after adding it to your page.

Schema Markup Generator