Question 1

How many CTAs should an email have?

Accepted Answer

One primary CTA. You can include a secondary text link, but the main button should focus on a single action. Multiple buttons create decision paralysis and reduce overall click rates.

Question 2

Does button color matter?

Accepted Answer

Color matters less than contrast. Your CTA button should visually stand out from the rest of the email. The text on the button matters far more than its color.

Email CTA Button Generator